Time Warner Hints at Linking Print, Tablet Magazine Subscriptions

Time Warner’s CEO Jeff Bewkes hinted that he wants to allow his tree killing print subscribers to automatically have subscriptions to the corresponding better looking tablet versions. These include tablet magazines such as Time, Sports Illustrated and Fortune. There is no plan on when this will exactly happen but Bewkes stated that the “key to it all” is to allow all subscribers to get content “over all broadband devices as soon as possible.” If this happens, there will be added incentive for more users to use the tablet version, which in turn, could lead to a larger subscriber base of the digital magazines and lead to more innovation. Although Time Warner has yet to produce an example of Living Art such as a motion cover, they do plan on it, and we haven’t given up on them yet.
via WSJ





