Project- an iPad only magazine from Virgin, just launched with several Living Art examples. Although the most prominent is the motion cover and spread featuring Jeff Bridges, many other articles incorporate motion to further enhance the story. To date, we have not seen any iPad magazine that has incorporated motion as seamlessly and effective as Project. This little gem is available for $3 in the iTunes App store. More visual candy below.





Video:

Pic:

For the launch of their new iPad app, Esquire has included a “motion cover” for their first issue. The cover involves a shot of Javier Bardem walking up to the camera and saying “Welcome…” and then simply cutting to the cover. With Esquire’s past in editorial innovation, we can’t help but feel a little cheated with their iPad debut.

Last year, Esquire and photographer Greg Williams experimented with Megan Fox and Rachel Weisz motion covers, but their only outlet was the internet. These covers included basic motion but they were still effectively a magazine cover and at the time, were something new and different. It seems that Esquire took the easy way out on their iPad issue, and simply added a video before bringing the cover in. Esquire has always been known for their love of innovation and embracing new technology, so if baby steps are what it takes, we hope Esquire will continue to push the limits of their app and the digital editorial medium.

Pics:

Behold! The Galaxy Tab (teaser).  Portable 7″ screen, video calling, Android OS. Check back for updates from the IFA trade show on September 2nd, where we hope to see some live demos and new features. Kudos to Samsung for coming up with an even worse tablet name than the iPad.

via Gizmodo

Behold these brand spanking new pics of the Toshiba SmartPad. This is the first tablet pictures we have seen with ports including HDMI, USB, and a memory card reader of some sort. A tablet with HMDI is great news for content creators wanting to use their tablet as an HD presentation tool. Other rumored specs include a 10″ screen, Android OS, and an Nvidia Tegra platform 2. More details as they are leaked!

via Notebook Italia via Engadget

Time Warner’s CEO Jeff Bewkes hinted that he wants to allow his tree killing print subscribers to automatically have subscriptions to the corresponding better looking tablet versions. These include tablet magazines such as Time, Sports Illustrated and Fortune. There is no plan on when this will exactly happen but Bewkes stated that the “key to it all” is to allow all subscribers to get content “over all broadband devices as soon as possible.” If this happens, there will be added incentive for more users to use the tablet version, which in turn, could lead to a larger subscriber base of the digital magazines and lead to more innovation. Although Time Warner has yet to produce an example of Living Art such as a motion cover, they do plan on it, and we haven’t given up on them yet.

via WSJ

William Hereford has recently released a mock-up for a digital cooking magazine that he hopes to someday see on the iPad. In this concept, a new and creative way to present a cooking recipe is combined with subtle visuals that don’t distract and help aid the cook if needed. William also envisions the ability to swipe through each cooking step on the iPad, which would be a great idea for those using the magazine in their kitchen. Try out this new living art experience by turning up the soothing French music and cook yourself some roasted duck! [Kitsune Noir]

Also definitely worth checking out is William’s Self Magazine interactive iPad mock-up here.

Screenshots:

Our friend Jesse Rosten, a filmmaker based out of Northern California, has created an iPad shopping concept that involves motion models. It is a nicely executed example of how a conventional print catalog could play in motion.

We are really excited to see more things like this, especially if they involve some sort of a narrative. Imagine a living fashion catalog that pulls you into a compelling story while you’re shopping. Anyone want to see a Victoria’s Secret version?

Check out some of Jesse’s other work on the iPad.

Screenshots:

Our collaboration with Cory and Ming has been a phonemonal experience and you’ll see a lot more great work coming from this team. Check out this featurette, which goes behind the scenes and shows how we put it all together.

Special thanks to Campion for taking a risk with me. Without the bravery of a good client, we wouldn’t be able to bring you work of this caliber.

Extra special thanks to B2Pro Lighting, Red Camera & Jarred Land.

Extra extra special thanks to Chuck Carey and the good people at Troika Design Group without whom we would still be waiting for renders.

To view the content in it’s entirety, please check out www.alexxhenry.com/ipad.

-Alexx

From Bonnier’s blog:

“The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories.”