HD projection power house Obscura Digital, the company that can use any object as canvas, released a video highlighting their 2010 California Roadshow that is very inspiring. They traveled across the state transforming many popular locations including 700 ft of the USS Midway and the architectural wonder that is the Walt Disney Concert hall. Some locations used as many as 12 projectors and required around two days of rigging and calibrating. Pictures and alternate video below.

Pics:

Forget HTML5. It seems that some think animated GIFs are the way to work around flash. Ignition and Virtual Images have released two new 3D motion posters for Scott Pilgrim and Alpha & Omega as approximately 5MB animated GIFs. Although this does enable iPad users and flash haters to view the posters, the load times are horrendous. With a 5MB file size, viewers may be left wondering “Is this it?” once the poster fully loads. If file size could be cut down without ruining the quality, this could be a viable alternative to flash and it would be great to see.

Check out the Alpha and Omega poster at IMP Awards

Motion Posters:

Here is a rather distracting piece of work promoting The Last Exorcism. Hacked together from print poster assets and clips from the movie, this is a perfect example of how not to make Living Art- distracting and recycled. If the motion poster is to be unique art form of its own, it needs a reason to be- How is this not just some vertical teaser trailer? What are you offering that a poster or trailer isn’t? Why would anyone want to look at this thing for any length of time?

Any self respecting medium should have the metaphysical decency to look inwards and ask, “Why am I?”: If the creators of this motion poster had bothered, we might have been spared.

Would you want this poster hanging in your space?

Motion Poster: (Click for full size. Sorry iPads, flash required)

via Blogomatic3000

Print Poster:

Ocean Outdoor, a UK based digital out of home company, is giving YOU the chance to win a ad campaign worth £250,000 (approximately $390,000). Oh ya, and also two flights to San Francisco, which is a huge deal if you live in the UK (sorry SF residents).

The contest will be judged by the consumer (London guests will be asked to vote via Twitter) and by a panel of “5 media, advertising and creative experts”. Entries will be posted live and must be submitted by Monday, September 27th at 9am.

Ocean has ownership of some prime digital billboards and other signage spread throughout England. Check out the contest page here for specifics because there are many different types of billboards to really display some creative Living Art including interactive opportunities. So go ahead, submit your content, and show jolly ol’ England how we DOOH it! We are also trying to contact Ocean Outdoor to find out more specifics on the contest such as if US Residents are allowed to apply. We will keep you updated.

Check it out details here

via DailyDOOH

This is pretty cool. Instead of painting on a canvas, Alexa Meade paints on people and other objects to essentially gives the subject or scene a two dimensional style found on a traditional print painting. The finished projects are presented as live installations, or stills taken from her 3D portraits. If you are in the DC area, check her out at the Irvine Contemporary, July 19 – July 24.

Video:

More from Alexa Meade’s Flickr:

After seeing two previous motion posters, it is not surprising to see a that a third SAW 3D motion poster has been released. They have been generating quite the amount of buzz on twitter and the web and its great to see these living one-sheets become a success! Hopefully there will be more to come before the release.

Motion Poster: (Click for full size. Sorry iPads, flash required)

Screenshot:

Multimedia artist Marco Brambilla and Kanye West just released this “living” painting in lieu of  a music video on MTV. Inspired by Roman and Renaissance iconography, Marco and Kanye wanted to create what Brambilla called “an elliptical piece of storytelling” that portrays Kanye as an “authority figure in a moment when everything is about to collapse.”

No stranger to abstract video art, Brambilla is known for his numerous video installations including Civilization- an in-elevator  video installation created for New York’s Standard hotel, which takes passengers on an inferno-like journey from heaven to hell… Intense. And a must see.

Kanye originally approached Brambilla stating that he wanted to create something that wasn’t a music video, to which the artist replied “That’s great, because I don’t make music videos.” Power was shot using twenty-two choreographed layers of video in slow motion using the Phantom camera. Below is Marco’s version, Kanye’s Version, and a behind the scenes.

via Cool Hunting and Vulture

Marco’s Director’s Cut:

Kanye’s Cut:

Behind the Scenes:

The “final” edition to the successful Saw franchise titled Saw 3D, is leading its online movie launch with two “3D” motion posters. The two posters have been released as exclusives to certain websites such as UGO and have started to generate buzz on twitter. On Saw 3D‘s website, one of the motion posters actually has the ability to follow your mouse from side to side. Also worth mentioning is a story found here showing that one of the motion posters is actually just a re-hash of previous artwork already used for a PS3 ad! Although it is unfortunate to find this, the living one-sheets do usher in something interesting to motion posters.

Motion Posters: (Click for full size. Sorry iPads, flash required)

Screenshots:

Australian denim collection Denim & Thread is planning to release a motion poster that ties in directly with their print campaign. “The motion poster picks up the story, where the still ends,” a campaign advantage owner Alex Lambousis is very excited about. Although only a few samples and a quick behind the scenes video has been released, it will be very interesting to see how the motion poster develops and enhances their print campaign.

Credits:
Cinematographer: Sidat de Silva
Producer/Photographer: Alex Weltlinger
Production Company: 18 on 9 Media Arts
Client: Denim & Thread

Gear:
Camera (motion): Arriflex D-21
Camera (stills): Hasselblad
Lens: Zeiss Master Prime

Samples:

Screenshots:

William Hereford has recently released a mock-up for a digital cooking magazine that he hopes to someday see on the iPad. In this concept, a new and creative way to present a cooking recipe is combined with subtle visuals that don’t distract and help aid the cook if needed. William also envisions the ability to swipe through each cooking step on the iPad, which would be a great idea for those using the magazine in their kitchen. Try out this new living art experience by turning up the soothing French music and cook yourself some roasted duck! [Kitsune Noir]

Also definitely worth checking out is William’s Self Magazine interactive iPad mock-up here.

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