Multimedia artist Marco Brambilla and Kanye West just released this “living” painting in lieu of  a music video on MTV. Inspired by Roman and Renaissance iconography, Marco and Kanye wanted to create what Brambilla called “an elliptical piece of storytelling” that portrays Kanye as an “authority figure in a moment when everything is about to collapse.”

No stranger to abstract video art, Brambilla is known for his numerous video installations including Civilization- an in-elevator  video installation created for New York’s Standard hotel, which takes passengers on an inferno-like journey from heaven to hell… Intense. And a must see.

Kanye originally approached Brambilla stating that he wanted to create something that wasn’t a music video, to which the artist replied “That’s great, because I don’t make music videos.” Power was shot using twenty-two choreographed layers of video in slow motion using the Phantom camera. Below is Marco’s version, Kanye’s Version, and a behind the scenes.

via Cool Hunting and Vulture

Marco’s Director’s Cut:

Kanye’s Cut:

Behind the Scenes:

Time Warner’s CEO Jeff Bewkes hinted that he wants to allow his tree killing print subscribers to automatically have subscriptions to the corresponding better looking tablet versions. These include tablet magazines such as Time, Sports Illustrated and Fortune. There is no plan on when this will exactly happen but Bewkes stated that the “key to it all” is to allow all subscribers to get content “over all broadband devices as soon as possible.” If this happens, there will be added incentive for more users to use the tablet version, which in turn, could lead to a larger subscriber base of the digital magazines and lead to more innovation. Although Time Warner has yet to produce an example of Living Art such as a motion cover, they do plan on it, and we haven’t given up on them yet.

via WSJ

The “final” edition to the successful Saw franchise titled Saw 3D, is leading its online movie launch with two “3D” motion posters. The two posters have been released as exclusives to certain websites such as UGO and have started to generate buzz on twitter. On Saw 3D‘s website, one of the motion posters actually has the ability to follow your mouse from side to side. Also worth mentioning is a story found here showing that one of the motion posters is actually just a re-hash of previous artwork already used for a PS3 ad! Although it is unfortunate to find this, the living one-sheets do usher in something interesting to motion posters.

Motion Posters: (Click for full size. Sorry iPads, flash required)

Screenshots:

Australian denim collection Denim & Thread is planning to release a motion poster that ties in directly with their print campaign. “The motion poster picks up the story, where the still ends,” a campaign advantage owner Alex Lambousis is very excited about. Although only a few samples and a quick behind the scenes video has been released, it will be very interesting to see how the motion poster develops and enhances their print campaign.

Credits:
Cinematographer: Sidat de Silva
Producer/Photographer: Alex Weltlinger
Production Company: 18 on 9 Media Arts
Client: Denim & Thread

Gear:
Camera (motion): Arriflex D-21
Camera (stills): Hasselblad
Lens: Zeiss Master Prime

Samples:

Screenshots:

William Hereford has recently released a mock-up for a digital cooking magazine that he hopes to someday see on the iPad. In this concept, a new and creative way to present a cooking recipe is combined with subtle visuals that don’t distract and help aid the cook if needed. William also envisions the ability to swipe through each cooking step on the iPad, which would be a great idea for those using the magazine in their kitchen. Try out this new living art experience by turning up the soothing French music and cook yourself some roasted duck! [Kitsune Noir]

Also definitely worth checking out is William’s Self Magazine interactive iPad mock-up here.

Screenshots:

Interactive ad company Inwindow Outdoor, is using touchscreens, motion reactive screens, and augmented reality to bring interactivity to their ads. Recently, they have released an installation for The Sorcerer’s Apprentice (video above) that lets users interact with objects placed throughout a room using augmented reality. Yes, you can even make fireballs or sweep a room with brooms, which is probably less exciting.

Another example from Inwindow includes a Coraline installation (video below) that has a hidden digital portrait with the words “help us” written in frost. When a person walks by or uses their hands, the frost is cleared away using gesture-based technology to reveal a living portrait of captured characters.

Hat tip to DailyDOOH

Screenshots:

Lions Gate has launched experienceburied.com that leads with a motion poster for the upcoming film Buried. This is the first time that I have seen a movie site open with a motion poster over a trailer.

Our friend Jesse Rosten, a filmmaker based out of Northern California, has created an iPad shopping concept that involves motion models. It is a nicely executed example of how a conventional print catalog could play in motion.

We are really excited to see more things like this, especially if they involve some sort of a narrative. Imagine a living fashion catalog that pulls you into a compelling story while you’re shopping. Anyone want to see a Victoria’s Secret version?

Check out some of Jesse’s other work on the iPad.

Screenshots:

Together with co-directors Cory Strassburger and Ming Hsiung, we produced a motion magazine cover and feature spread for Viv Mag – an all digital magazine, which would allow us to create content that will be able to live on the iPad and other tablet devices where digital magazines can live.

Our collaboration with Cory and Ming has been a phonemonal experience and you’ll see a lot more great work coming from this team. Check out this featurette, which goes behind the scenes and shows how we put it all together.

Special thanks to Campion for taking a risk with me. Without the bravery of a good client, we wouldn’t be able to bring you work of this caliber.

Extra special thanks to B2Pro Lighting, Red Camera & Jarred Land.

Extra extra special thanks to Chuck Carey and the good people at Troika Design Group without whom we would still be waiting for renders.

To view the content in it’s entirety, please check out www.alexxhenry.com/ipad.

-Alexx

Magazine publisher Bonnier released this concept video showing one vision for how magazines could display on a tablet device.

From Bonnier’s blog:

“The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories.”