Comments on: Living Magazine Cover and Spread – Outside Magazine

By: Greg Petagrew

Greg Petagrew — Thu, 25 Feb 2010 22:37:11 +0000

” I don’t even dispute that some of these devices will hit new levels of awesomeness, and get people reading digitally in record numbers, but I don’t see these devices as being able to shut down the presses. For one thing, not everyone will be willing to own a device that will cost several hundred dollars, no matter how great.”
-Alex Henry

In his statement, he’s not comparing apples to apples (pardon the pun).
He’s comparing the future THEORETICAL price of his magazine (a few dollars) to the high cost of EXISTING technology (the Kindle, iPad, etc.).

If the price of his Living Art magazines are going to come down to the few dollars level then SO will the price of the Kindle and the iPad. The screen itself is the main cost of these devices. The electronics (microprossor, ram, power supply, voltage regulators, etc. etc.) are relatively cheap. Those components would be needed in his electronic magazine as well. (unless he really has found some magical Harry Potter ink)

But, being in the electronics industry, I really don’t foresee OLED or any other flexible screens being as cheap as a paper magazine and being sold off a “newsstand”

OLED screens may become much less expensive for sure, but probably in the $50 – $100 range for a magazine sized one.
Currently, a magazine sized flexible screen is in the $3000 – $4000 price range.

In the highly unlikely even they DO become cheap as paper…seriously, are people going to be throwing these away and then picking up the next “issue”.
I don’t see that going over to well with Al Gore minions.

Why do we have to have a physically discreet object in our hand for every different magazine we want.
The “newstand” is an outdated dinosaur and so are individual “hard copies” of magazines and book – the tablet/download route (1 unit that can store ALL your issues of Parenting, Spin and Fancy Cat magazine) is the wave of the future.

In the end he’s just talking about a variation of the Kindle and other curerent technologies. Current technologies that will also slowly improve into thin flexible media displays.

Anyway, that’s my engineering 2 cents

By: For a Lifetime Wedding Photography » The evolution of print… and maybe wedding albums?

Fri, 08 Jan 2010 11:41:51 +0000

[...] photographer Alexx Henry is embracing the future and shows us that in the not too distant future magazines will have [...]

By: Case by Case » Living Portrait

Case by Case » Living Portrait — Thu, 26 Nov 2009 14:47:17 +0000

[...] a second. One of those images ended up as the mag cover, but to see the rest of the video click here Photo: Outside [...]

By: Using the Red One and 5d Mark II to Create Living Magazines « News / Blog

Using the Red One and 5d Mark II to Create Living Magazines « News / Blog — Tue, 24 Nov 2009 12:37:28 +0000

[...] Is this what the future of publishing looks like? Well, I’d be pretty surprised if these techs became anywhere close to disposable anytime soon. Instead, we’ll be seeing things like the Apple Tablet and Microsoft Courier coming along to load up stuff like this. But despite the packaging differences, the finished product loaded on these next-gen displays could be pretty similar to this. And it looks pretty badass. [Living Art Media] [...]

By: The Film Star Rentals Blog… » Blog Archive » Living Magazine Cover and Spread – Outside Magazine

Thu, 29 Oct 2009 14:52:20 +0000

[...] Living Magazine Cover and Spread – Outside Magazine. [...]

By: Sony’s Flexible OLED | Living Art Media

Sony’s Flexible OLED | Living Art Media — Tue, 27 Oct 2009 06:16:56 +0000

[...] seen in our Behind the Scenes video of our Living Magazine Cover and Spread, this could very well be an early prototype of the [...]

By: Back from the North « Filmmakers Garage

Back from the North « Filmmakers Garage — Sat, 24 Oct 2009 15:37:02 +0000

[...] are also interesting things happening on more of a ‘micro’ scale. Check out this article on production for a living magazine. New technologies will soon make it possible to embed moving [...]

By: Media Gatherers

Media Gatherers — Wed, 21 Oct 2009 13:55:14 +0000

The Evolution of Print Media…

As photographers the whole reason we established Media Gatherers was to share our findings as we delved into the the multimedia world.
I believe the future lies in multimedia – by using a combination of graphics, copy, video, audio and still imag…

By: cory

cory — Tue, 20 Oct 2009 16:54:40 +0000

In view of Andrews point about the waste involved i think the delivery system will be either a persons laptop or X gen Kindle type device and the mag is auto downloaded at night while you sleep.
As for the expense involved in the actual shoot, I think we can all agree that a magazine does spend some amount of money to shoot stills for its cover and regardless of the financial scale of that shoot the possibility of shooting motion with todays technology is practically the same. You still need a cool concept and aside from hot lights as oppose to strobes very little else is needed. (Audio maybe?). It seems Alexx choose a sports based topic and used resources available to him, but certainly you can create Living ads without all of that. And just like photography you will see the whole spectrum of quality vs time, budget and talent. I for one am super excited about this idea.

By: Fernando Montes

Fernando Montes — Sun, 18 Oct 2009 16:40:01 +0000

The e-waste point cannot be ignored. What is being created for one-time use must be looked at closely. As far as the expense of these types of shoots: a few high-profile magazines will do the full-blown union/motion picture type shows while the rest will go with lean crews analogous to photo shoots.