Our friend Jesse Rosten, a filmmaker based out of Northern California, has created an iPad shopping concept that involves motion models. It is a nicely executed example of how a conventional print catalog could play in motion.

We are really excited to see more things like this, especially if they involve some sort of a narrative. Imagine a living fashion catalog that pulls you into a compelling story while you’re shopping. Anyone want to see a Victoria’s Secret version?

Check out some of Jesse’s other work on the iPad.

Screenshots: