Interäctive AXE iAD



AXE, the company responsible for 98%* of all media that objectifies women, has released a iAD that allows the user to interact with a motion portrait of an angel. Interactions include spinning the angel around, making her shake her feathers, and shatter her halo, which is exactly what we would want an angel to do. See for yourself above.

*Stats are guess based on Editor’s exposure to large amounts of commercials
**Ad is available in other languages, but the YouTube video is not

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AXE iAD

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