“Denim & Thread” to Combine Their Print and Motion Poster Campaign
Australian denim collection Denim & Thread is planning to release a motion poster that ties in directly with their print campaign. “The motion poster picks up the story, where the still ends,” a campaign advantage owner Alex Lambousis is very excited about. Although only a few samples and a quick behind the scenes video has been released, it will be very interesting to see how the motion poster develops and enhances their print campaign.
Camera (motion): Arriflex D-21
Camera (stills): Hasselblad
Lens: Zeiss Master Prime