The new Zack Snyder movie, Sucker Punch, has been displaying three gorgeous new motion posters on their website that add the ability to scroll or pan the poster left or right. This allows the user to explore more of the vignette and adds to the story each piece of art is portraying. Complete with many layers of animation, we have never seen this amount of work put into a motion poster and despite the horrendous load times for these gems, we can’t wait to see more of these in the future. Check them out here.

Ignition is at it again. This time they have placed a QR code in the middle of their motion poster for the film The Mechanic. For those who are savy enough to whip out their phones and scan the code like robots, they will be treated with an automatic transport to the mobile site that includes a mobile mopo (iPhone supported!) and information about the movie.

Motion Poster:

Pics:

via Pocketnow

Pics:

via Droid Life

Motion Poster:

Pic:

In 2008, Ikea launched a catalogue complete with several living art vignettes that allowed users to interact and change angles seamlessly throughout each piece. Each vignette contains a fast action cut montage of a person’s hectic life outside their home and then transitions into their peaceful bedroom at home, where they are most content. Helmed by one of Ikea’s favorite agencies, Forsman & Bodenfors, this microsite allowed curious consumers to find out more details on achieving their complete bedroom, such as prices, info, and links to purchase on Ikea’s website.

Check it out here.

Also check out the similar Ikea and Forsman & Bodenfor campaign, Dream Kitchens, that uses a Milo motion control rig to get a “freeze-time” effect.

Any self respecting medium should have the metaphysical decency to look inwards and ask, “Why am I?”: If the creators of this motion poster had bothered, we might have been spared.

Would you want this poster hanging in your space?

Motion Poster: (Click for full size. Sorry iPads, flash required)

via Blogomatic3000

Print Poster:

Motion Poster: (Click for full size. Sorry iPads, flash required)

Screenshot:

Multimedia artist Marco Brambilla and Kanye West just released this “living” painting in lieu of  a music video on MTV. Inspired by Roman and Renaissance iconography, Marco and Kanye wanted to create what Brambilla called “an elliptical piece of storytelling” that portrays Kanye as an “authority figure in a moment when everything is about to collapse.”

No stranger to abstract video art, Brambilla is known for his numerous video installations including Civilization- an in-elevator  video installation created for New York’s Standard hotel, which takes passengers on an inferno-like journey from heaven to hell… Intense. And a must see.

Kanye originally approached Brambilla stating that he wanted to create something that wasn’t a music video, to which the artist replied “That’s great, because I don’t make music videos.” Power was shot using twenty-two choreographed layers of video in slow motion using the Phantom camera. Below is Marco’s version, Kanye’s Version, and a behind the scenes.

via Cool Hunting and Vulture

Marco’s Director’s Cut:

Kanye’s Cut:

Behind the Scenes:

Motion Posters: (Click for full size. Sorry iPads, flash required)

Screenshots:

Australian denim collection Denim & Thread is planning to release a motion poster that ties in directly with their print campaign. “The motion poster picks up the story, where the still ends,” a campaign advantage owner Alex Lambousis is very excited about. Although only a few samples and a quick behind the scenes video has been released, it will be very interesting to see how the motion poster develops and enhances their print campaign.

Credits:
Cinematographer: Sidat de Silva
Producer/Photographer: Alex Weltlinger
Production Company: 18 on 9 Media Arts
Client: Denim & Thread

Gear:
Camera (motion): Arriflex D-21
Camera (stills): Hasselblad
Lens: Zeiss Master Prime

Samples:

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