The new Zack Snyder movie, Sucker Punch, has been displaying three gorgeous new motion posters on their website that add the ability to scroll or pan the poster left or right. This allows the user to explore more of the vignette and adds to the story each piece of art is portraying. Complete with many layers of animation, we have never seen this amount of work put into a motion poster and despite the horrendous load times for these gems, we can’t wait to see more of these in the future. Check them out here.

AXE, the company responsible for 98%* of all media that objectifies women, has released a iAD that allows the user to interact with a motion portrait of an angel. Interactions include spinning the angel around, making her shake her feathers, and shatter her halo, which is exactly what we would want an angel to do. See for yourself above.

*Stats are guess based on Editor’s exposure to large amounts of commercials
**Ad is available in other languages, but the YouTube video is not

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Ignition is at it again. This time they have placed a QR code in the middle of their motion poster for the film The Mechanic. For those who are savy enough to whip out their phones and scan the code like robots, they will be treated with an automatic transport to the mobile site that includes a mobile mopo (iPhone supported!) and information about the movie.

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via Pocketnow

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via Droid Life

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Project- an iPad only magazine from Virgin, just launched with several Living Art examples. Although the most prominent is the motion cover and spread featuring Jeff Bridges, many other articles incorporate motion to further enhance the story. To date, we have not seen any iPad magazine that has incorporated motion as seamlessly and effective as Project. This little gem is available for $3 in the iTunes App store. More visual candy below.





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In 2008, Ikea launched a catalogue complete with several living art vignettes that allowed users to interact and change angles seamlessly throughout each piece. Each vignette contains a fast action cut montage of a person’s hectic life outside their home and then transitions into their peaceful bedroom at home, where they are most content. Helmed by one of Ikea’s favorite agencies, Forsman & Bodenfors, this microsite allowed curious consumers to find out more details on achieving their complete bedroom, such as prices, info, and links to purchase on Ikea’s website.

Check it out here.

Also check out the similar Ikea and Forsman & Bodenfor campaign, Dream Kitchens, that uses a Milo motion control rig to get a “freeze-time” effect.

Motion Posters (beware the voices):

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Here is the latest motion poster for Tron Legacy. With subtle motion additions, this poster has been transformed from it’s print counterpart. It’s also equipped with the viral ability to embed on any website, which in our opinion, any motion poster on the web should have.

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Poster courtesy of IMP Awards

The winning entry (above) was a spot for British Airways that displayed a women in her bikini, sitting leisurely on the beach through a live webcam. People passing by were invited to guess where this webcam was located through twitter. These tweets were displayed at the bottom of the screen in a CNN-style ticker. One of the judges stated he liked “the fact that there was subtle movement of said bikini lady in the webcam usage – pretty much a ‘true’ animated poster in my eyes”.

Subtly can be a powerful thing, particularly with out of home advertising..  a medium that was traditionally designed for print. It seems some of the contestants are starting to understand how to create content for the digital billboard. The second place was a bit less subtle.

Unfortunately another specimen using assets from a movie trailer and repurposing it for the billboard. Not so subtle..Quick cut montage may work for TV, but for out of home advertising it is distracting at best. Like the abominable The Last Exorcism motion poster, it does little more than to contribute to the collective visual noise. Again, to beat the drum.. if this medium is to thrive, it has to have a reason to exist.

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