The winning entry (above) was a spot for British Airways that displayed a women in her bikini, sitting leisurely on the beach through a live webcam. People passing by were invited to guess where this webcam was located through twitter. These tweets were displayed at the bottom of the screen in a CNN-style ticker. One of the judges stated he liked “the fact that there was subtle movement of said bikini lady in the webcam usage – pretty much a ‘true’ animated poster in my eyes”.

Subtly can be a powerful thing, particularly with out of home advertising..  a medium that was traditionally designed for print. It seems some of the contestants are starting to understand how to create content for the digital billboard. The second place was a bit less subtle.

Unfortunately another specimen using assets from a movie trailer and repurposing it for the billboard. Not so subtle..Quick cut montage may work for TV, but for out of home advertising it is distracting at best. Like the abominable The Last Exorcism motion poster, it does little more than to contribute to the collective visual noise. Again, to beat the drum.. if this medium is to thrive, it has to have a reason to exist.

Pics:

Ocean Outdoor, a UK based digital out of home company, is giving YOU the chance to win a ad campaign worth £250,000 (approximately $390,000). Oh ya, and also two flights to San Francisco, which is a huge deal if you live in the UK (sorry SF residents).

The contest will be judged by the consumer (London guests will be asked to vote via Twitter) and by a panel of “5 media, advertising and creative experts”. Entries will be posted live and must be submitted by Monday, September 27th at 9am.

Ocean has ownership of some prime digital billboards and other signage spread throughout England. Check out the contest page here for specifics because there are many different types of billboards to really display some creative Living Art including interactive opportunities. So go ahead, submit your content, and show jolly ol’ England how we DOOH it! We are also trying to contact Ocean Outdoor to find out more specifics on the contest such as if US Residents are allowed to apply. We will keep you updated.

Check it out details here

via DailyDOOH

Congratulations to the winner of our first Living Art Contest, David Stewart. We had some really fantastic entries, and I want to thank everyone who participated as well as our sponsor, Really Right Stuff.

David’s entry offered something unique that we wouldn’t get as a still or as traditional video. As a living portrait, it manages to elicit a reaction that evolves with the progression of the piece. Good stuff, David.

He will now have his choice in choosing his choice of quick release system from Really Right Stuff. Check back in the future for more opportunities to show off your work.

Alexx

So now, we would love to see what you all can do! We are hosting a little contest and calling it “Move Us With Your Image!” It might be helpful when designing your work to think in terms of 3 components: the start image, the movement, and the resolve. Then use the same artistic mojo that you use to creating a powerful still image, and make it move. For some examples of how we have been making Living Art, check out our Living Movie Poster and Living Magazine.

Keep in mind that this is a developing art, and we don’t want to limit you with rules. We will be judging on your creativity and how you use this medium to connect with the viewer.

A big thanks to Really Right Stuff for sponsoring this. The grand prize will be a L Bracket / quick release clamp combo of your choice to help you turn your camera on its side, and shoot vertical.

Deadline for submissions is November 30th and winners will be announced in December.

Here’s some guidelines:

1. Landscape or portrait mode, it’s your choice. Just make sure you make the choice and it’s a conscious one that fits the shot.
2. Audio is fine, but certainly not necessary, and may be distraction. Use with discretion.
3. It doesn’t have to be shot on an amazing video camera like the 5dMII. It doesn’t even have to be shot with a video camera at all. A series of images shot in rapid fire, for example, is fair game.

We will be judging mostly on creativity and how you use the medium to convey your ideas. Technical merit is cool, but whatever makes the image work conceptually will be valued over high production images that don’t connect as well.

Can’t wait to see what you come up with!

Here’s how to submit:

1. Go to Vimeo.com (they allow both horizontal and vertical videos)
2. Sign Up for an account
3. Upload your video
4. Email Andrew the link to your video (andrew at alexxhenry dot com)

Resources:

Canon 5d Mark II Users: For those of you that are going to use the 5D Mark II or if you’re a lucky individual that somehow has their hands on 7D you can find just about anything you need to know about the camera at Planet 5D’s Wiki. Whether its exporting or shooting issues, starting there should be very informative.

Exporting with Vimeo: When we first started posting to Vimeo we wanted to make sure we were exporting the best way possible so it looks crisp in clean on the web. This article is extremely helpful.

Now go out there and create! Any questions? Post them in the comments section and we will be sure to respond.

Don’t forget to subscribe to this blog via email or RSS and/or follow us on twitter for any updates or announcements.

Best of luck!
-Alexx & Andrew

Photo courtesy of: Nate “this-lens-is-worth-more-than-my-car” Kalushner